Would you like to re-target campaigns to those who have encountered a DPB/DOOH Ad? Our audience solution allows you to extend your mobile device campaigns to maximize advertiser return on Ad spend.
The Nikaza nB501 sensors can detect when a target audience is exposed to an ad from a DPB/DOOH display, and by using our technology, an ad can then be re-targeted to them on their mobile devices at a later point in time.
Precise location-based data tied to an anonymous identity for mobile advertising is the physical world equivalent of web cookies. We process massive amounts of mobile data to create targeted custom segments.
Our location-based segments can be used by DPB/DOOH planners to make data-driven decisions for the right ad placements.
Our technology enables measurement of OOH campaigns similar to how one would measure desktop or mobile campaigns. Nikaza nB501 sensors and our location intelligence platform provides a real-time view of audiences near your DPB/DOOH displays.
Our platform measures total and unique users, calculates average dwell time and also provides a heat map across the venue for placement optimization.